Scott Dawson 10 December 2012 Dan, thanks for the great post! I spend a lot of time with business analysts, stakeholders and (ideally) target end users talking about situationally how users might be coming to the site. Are they mobile? Needing to do something tactical? I the mood to browse? Ready to rant to customer service? All of these inputs affect how we emotionally structure the content and navigation, optimizing the experience for them. The potential for sensors and input beyond GPS and accelerometer data is exciting and scary (for privacy advocates) at the same time. It’ll be really interesting to see what the next round of mashups brings us, based on these new possibilities.