Danny 26 November 2012 A very refreshing article, Paul. I hear and read so many different views on what are the main factors site owners, or those working with sites, should focus on to achieve a higher level of success. Of course quality content is one of the first things thrown around in many conversations, often followed by site design(navigation,etc) and making sure a clear purpose(what the site can do(provide)….(what the visitor’s needs are…) and the (call to action prompts)..where the two objectives meet…… is provided on the site… I have seen some sites with great designs and very poor content, that are achieving some really decent success…*which may just be due to people being so visual(vision) orientated…. Also, there are some sites who’s content is of a very high standard( a lot of work went into it)…yet, they seem to be struggling…. Going by how I see many sites performing and the way they are set up, I think Branding(site ) and the site owners rep(how they are perceived) can make a huge difference…. .