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For Japanese books or magazines, if the direction of the page is RTL, its base content is “vertical-rl”. In other words, the base writing mode of Vogue magazine is “vertical-rl” and photo and many horizontal texts are mixed in it.

I mean, your alternative is the regular style for Vogue magazine.

html { writing-mode: vertical-rl;
h2, .photocaptions, section { writing-mode: horizontal-tb;