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24 ways to impress your friends

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Drawing is important but any professional should be able to fully explain their intentions without the need of visual aid.
Some people will, and have felt insulted when shown a drawing to describe a process and we simply can’t tell them to change the mentality.

Sketching is important but like Luke Jones quoted in his comment, sketchbooks are about thinking through processes. Unless it’s a really big or complex project I would never show clients my wireframing. Always go with a solid design.