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Alan Moore

“Asking for feedback on multiple designs turns the critique process into a beauty pageant…”

Absolutely agree! I almost always start designing with the intention of presenting multiple design concepts, but find that one grabs me and won’t let go until it’s finished (or finished enough to show), by which point I believe in it so strongly it’s the only one I could bear to present.

It’s been about 8 years since I showed more than one design, and I’ve watched people do it since then, finding one of the following two rules to be true:

If you show three designs, the client will ask you to combine the worst elements of all three; or, if you present a good design, an average design and a poor design (which you believe is the one that will push them to one of the better designs, because who in their right mind would pick that one?), the client will pick the awful one.