avangelist 23 December 2014 using the phrase keyword doesn’t have any place any more. Writing content that is relevant has always had a place. The many changes Google goes through is in order to remove the likes of Dave’s competitors who sell the service of gaming the system in order to make product or company A look better than B by ‘stuffing’ sites with endless pages of drivvel and by paying for unethical site backlinking. Instead, as described here, if you want to make a good website that will get hits, first, have something people want, second write about it in the way you would look for it yourself. Of course, having a page that is correctly laid out and doesn’t include the endless spew of garbage from Wordpress will also help you.