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NIels Matthijs

While it’s a fun and lovely story, it’s still very much a “story”. I’m with Chris on this one. If these people are as happy and proud as the story says they are, they are bound to talk about it to others. The design differences will come up and there will be a lot of explaining to be done. Difficult conversations where it will be very hard to explain why there are differences and why they won’t be “resolved”. Because most clients will just tell you to “fix them”.

I believe it’s better to simply tell them right from the start. If they’re ready for the “web experience” they’ll follow your advise anyway. If they’re not, you’re saving yourself a lot of trouble afterwards.

Still, nice story :)