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  1. Matthew

    Couldn’t agree more – as far the article goes! But I think there are actually 3 facets to a successful website:

    1. Content that serves the right audience and business goals

    2. ‘Findability’ to ensure that people reach the site

    3. Usability, so they can achieve their (and your) goals

    Amazon & eBay may be exceptions, but they’re arguably exceptions that help prove the rule.