m a r c o 04 December 2009 Great article! Nowadays web designers are required to go beyond graphics and code. We must look at the project as a whole. We need to know what the goals are, who the intended audience is and pay close attention to search engine optimization and conversions. Like your article says, calls to action need to be evident and exist throughout the site. In the end CEOs and board members need to see more than just pretty pictures, they need to see results.