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24 ways to impress your friends

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Jamie Newman

Great article! It’s always good to take a step back and ask “why?” to make sure everyone really understands what they’re trying to accomplish before building on a shaky foundation of confusion and misunderstanding.

Web devs/designers/IA’s etc. bring the clients business objectives to life, but if they’re not sound and well thought out it’s the online equivalent of, to be crude, polishing a turd.