Eric Baldoni 30 December 2008 A very encouraging read! About 5 years ago I left my job as an Art Director and started freelancing. It’s been a series of learning experiences, and I totally agree with the “web design is a people business” statement. Business itself is a people business, and the most valuable thing I have learned is networking results in landing me the most jobs. I get approximately 99% of all my gigs from friends in the industry. Try to send work to others who have skills you might not possess, the favors will come back. We all wear many hats in this industry, but some fit better than others. I love working on my own, in collaboration with other specialists, and this is definitely the direction we are all headed in recession or not.