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Really good article. I have to really underscore the comments on price negotiation—thinking about this before the pitch is critical. Don’t try to bluff why the site could cost ‘n-x’ if you can’t answer why you added ‘x’ in the first place!

This is why taking a modular approach to your pricing is useful—and it helps potential clients who, with all the will in the world, can’t come up with the funds for the all-singing, all-dancing site initially requested. We’ve had lots of clients for whom we’ve developed extensive sites based upon this approach.