Ray 10 December 2008 Really good article. I have to really underscore the comments on price negotiation—thinking about this before the pitch is critical. Don’t try to bluff why the site could cost ‘n-x’ if you can’t answer why you added ‘x’ in the first place! This is why taking a modular approach to your pricing is useful—and it helps potential clients who, with all the will in the world, can’t come up with the funds for the all-singing, all-dancing site initially requested. We’ve had lots of clients for whom we’ve developed extensive sites based upon this approach.