Jarkko Laine 11 December 2008 Couldn’t agree more! I’ve been thinking about this a lot, actually wrote a blog post about it a year or so ago (http://jarkkolaine.com/2007/06/09/why-bands-rock-harder-than-teams/). I find that being in a rock band rather than a standard business would be much more liberating and exciting for the team members too, and not only great for the customers. We are a generation that wants something to believe in (like every other generation before us, I suppose), and we could be the ones to turn business into just that. We have the power to make business into more than just money making machines. By doing the steps you list, and changing the world one step at the time. Great post!