David 06 December 2012 Many thanks for this article, and the thinking behind it. To the many fine incentives for lightening the (down)load given in the article itself, I’d like to add another. Please consider the millions of people in the developing world for whom infrastructure is a precarious thing. I spend significant time in south-central Africa. Even in university departments where one might expect decent connectivity, web performance can be woeful. The “world wide web” really is the world wide web! The more the kind of ethos advocated in this article can be grown, the greater the benefits will be for the most technologically challenged parts of the planet.