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24 ways to impress your friends

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Susan Hallam

Thanks for the great article, Matt, and lots of great concepts and processes in there. Love the concept of “searchendise”, and the shiny new stuff.

Funnel discussion reminded me of something Jim Sterne said at the Conversion Confernce last week:

Take a B2C funnel and put it on it’s side, and you get… a B2B pipeline!