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24 ways to impress your friends

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A major challenge I face when presenting designs is that my clients are generally not very web-savvy. I can try to educate them on what works and what doesn’t, and therefore explain why I did things certain ways. But if their view of the web is just “online brochure” they sometimes insist on bad color choices, bad design, and/or bad typography. Other than (sometimes repeatedly) saying things like, “These are web design best practices, and here’s why…” how do you convince your clients that you’re the expert and they should trust your judgment?