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Very cool. This is a timely post for me as my workplace is finally promoting the place of Design in the early stages of product development. We have previously had a heavy focus on the Engineering side of things, which has certainly worked well – now something new is required.
How important is Innovation to your business?

The cultural and social aspects in this post are very similar to the thoughts in ‘Sketching User Experiences’ which I am half way through.

Thanks for sharing your thoughts,