Douglas Neiner 24 December 2009 I am torn between the amazing quality of the article (examples, flow, etc) and my thoughts on the subject. So first off, congrats on stating your position clearly and very persuasively. I have gone both ways on past projects, but I still prefer to start in Photoshop or Illustrator. You could call it the sketch prior the actual work. What’s funny, is that developing websites in Illustrator is years easier than Photoshop (until you get to the export stage where splitting pixel nightmares occur). However, it seems most people don’t work in Illustrator but use Photoshop. The method I follow for personal projects is this “Work in Photoshop or Illustrator as long as it takes to see a clear direction and/or until certain styling items takes way longer to do in either program than in straight code.” On client projects it really depends on the client, I still find it much easier to show direction (or multiple directions) in a program like PS or AI than in code…. and I can code really fast :) That having been said, I also combine the wire-framing with the design (which I recently have come to see is wrong) so perhaps my position will change to the one presented here after I adopt a rigorous wire-framing process. Thanks for the amazing article and the stimulating thought.