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@John Faulds; This is a good point, however, there are a few issues I see with this behaviour. The technique you mention is similar to that found when using the “lightbox” popup. If the user doesn’t have JavaScript, then the full image is shown – on it’s own, top left in the browser, usually surrounded by white-space. I don’t think this is a very good way of fallback content (albeit an easy one) but it does mean the full-sized image is available to the user. Another method is linking to a page within the site which just displays the full-sized or next slide image or within the current context, simply swapping out the old image with the new. This method would be preferable, but this rarely happens due to numerous reasons, but mainly due to budget and potential conflict in duplicate content. If the slideshow is simply icing on the cake (so to speak), then losing this functionality isn’t a great problem. If the content IS the slideshow, then I agree you should definitely have separate URLs and you could then hijax it in to a better user-experience.