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24 ways to impress your friends

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Chris Mahon

Totally agree with people not focussing enough on business objectives and site goals.

Best thing I’ve found to do is obviously define the purpose of the site overall and then set individual goals for each page, so you know what to design to achieve them.

Doing this removes most of the inevitable subjectivity from the design process and makes it much easier to deal with clients who change their mind mid project.