Brian Artka 24 December 2008 The perfect present to find under the Christmas tree on Christmas Eve. Thanks Jeffrey, this article is spot on inspirational and excellent. Thanks for the info on Athletics as well, I am intrigued by this way of working together, I think its most likely the future of alot of creatives. I recently watched your AIGA GAIN presentation (I wasn’t able to make the SXSW one, were they the same?) You told the crowd straight up about understanding web design. I hope they got it. As Adam had stated in one of the comments, you really do continue to be the best ambassador this industry could wish for. Forget “landmark” web designs, this industry has landmark individuals who continue to inspire, create, and innovate. Don’t stop.