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24 ways to impress your friends

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This reminds me of an article I once read (in Dutch, scroll down on that page to see the pictures) about how we are inclined to follow the direction a photographs’s subject is looking into. And how that can be used to guide the user. It shows two versions of a banner. In one the subject is looking at you, in the second at the banner text. In the second one, your eyes are immediately drawn to the text.
image #1, looking at you
image #2, looking at the text