Pieter Heineken 10 January 2013 Spot on Andy. More often than not when someone objects to a price its because there is a misunderstanding either on your end or theirs. You’ve done your homework, you know what price the market will bear, so any objections are in fact based on a failure in communication. Rather than faulting either side the prudent thing to do is to ask some questions and find out where this misunderstanding is coming from. The more effectively we communicate with our clients the happier both sides will be during all stages of the project.