Fantastic article. It’s so important to know what you are testing. It’s easy to be distracted from that. With “low res” mock-ups (paper prototypes, etc), it’s easy to make hundreds of variations for each step of the process… You’re generally not testing their ability to click a form widget, but you are probably testing their ability to navigate a new site based on an established workflow. The main versions of the screens are all you should need to conduct that study. A/B testing is also a good idea, especially if you’re asking your audience to change their workflow.
CM Harrington
Fantastic article. It’s so important to know what you are testing. It’s easy to be distracted from that. With “low res” mock-ups (paper prototypes, etc), it’s easy to make hundreds of variations for each step of the process… You’re generally not testing their ability to click a form widget, but you are probably testing their ability to navigate a new site based on an established workflow. The main versions of the screens are all you should need to conduct that study. A/B testing is also a good idea, especially if you’re asking your audience to change their workflow.