Great article.

This is what I wrote some time ago in regard to social platforms and usability:

Usability for me is taking a certain task and making it as simple as humanly possible to perform, without losing any meaning in the process (= essential).

This is what many social platforms failed to see. They reduced interaction to single clicks and posting onliners and in the process they cut out actual communication (like replying with arguments that span more than one single sentence). So yeah, these networks are now very popular and extremely easy in use (you just click around and like everything you see), but they didn’t quite become more meaningful in the process.

In that sense I definitely don’t agree with Mark Brown, people do take it the wrong way and in the end it’s the user that suffers the consequences.