Unfortunately in my experience a lot of corporate mail systems block or filter html emails. I guess that’s why professional email marketers use plain-old tested and proven plain old text emails at 40 characters wide.
It may be better economically to invest time in the offer and the copy rather than invest too much time in the layout and design if it’s never going to reach the intended recipient.
John H
Unfortunately in my experience a lot of corporate mail systems block or filter html emails. I guess that’s why professional email marketers use plain-old tested and proven plain old text emails at 40 characters wide.
It may be better economically to invest time in the offer and the copy rather than invest too much time in the layout and design if it’s never going to reach the intended recipient.
The exception would be internal communications.