Good article and great insights. However, in reality many designers cannot conduct a good research. Their brains are filled with their own crazy ideas and thoughts.
More and more companies are outsourcing research part to 3rd party. It is very difficult to have a designer with research and systematic mind sitting in your office.
Good article and great insights. However, in reality many designers cannot conduct a good research. Their brains are filled with their own crazy ideas and thoughts.
More and more companies are outsourcing research part to 3rd party. It is very difficult to have a designer with research and systematic mind sitting in your office.