“This really isn’t time for more business as usual, our environment (digital, natural, work or any other kind of environment) is changing. You are going to have to change too.”

This sounds strangely familiar to aspect brought up in “The Cluetrain Manifesto”. I don’t know if you’ve heard or read this book. I highly recommend it, it’s just plain smart.

http://www.cluetrain.com/

-MP