This was a great article, reminding us that quite often we expect the passive consumers of content to be active, while forgetting to help them through that process.
Helpful microcopy needs to be punchy and obvious – we all know that people don’t read instructions, least of all on the Web – and you’ve provided some great examples.
FullCreamMilkMan
This was a great article, reminding us that quite often we expect the passive consumers of content to be active, while forgetting to help them through that process.
Helpful microcopy needs to be punchy and obvious – we all know that people don’t read instructions, least of all on the Web – and you’ve provided some great examples.