Thanks for this article Paul. As a Project Manager it was extremely reassuring, refreshing and helpful.
As I read it I kept thinking about storytelling and how it is essential to ensure that we tell the right stories targeted at the right people.
I think the points you discuss definitely go hand in hand with finding the right story to tell and then once you know that, using design and development to tell it in the most appropriate way.
Rob Mills
Thanks for this article Paul. As a Project Manager it was extremely reassuring, refreshing and helpful.
As I read it I kept thinking about storytelling and how it is essential to ensure that we tell the right stories targeted at the right people.
I think the points you discuss definitely go hand in hand with finding the right story to tell and then once you know that, using design and development to tell it in the most appropriate way.