Great Article! Most clients are not as enthusiastic as we are about design, usability and code – it would be nice if they would, but it’s not their field of expertise, so they hire us.
Don’t focus on “taste” if you want to justify a redesign – explain why the website is not supporting the clients business strategy and needs – and make it your job that it does. In the end we make it pretty, usable and accessible anyway ;)
Adrian
Great Article! Most clients are not as enthusiastic as we are about design, usability and code – it would be nice if they would, but it’s not their field of expertise, so they hire us.
Don’t focus on “taste” if you want to justify a redesign – explain why the website is not supporting the clients business strategy and needs – and make it your job that it does. In the end we make it pretty, usable and accessible anyway ;)
Thank you Paul for sharing this!