<p>You mention pricing within Industry norms here:<br />
“Removing the overhead associated with payroll means more of the budget stays in your pocket, enabling you to price your projects competitively, while still within industry norms. (Underpricing is uncool, and clients who knowingly choose below-market-rate vendors tend not to treat those vendors with respect.)”</p>
<p>So how do you go about ascertaining just what the “industry norm” is? I’ve seen sites that list their rates as anywhere from $500 to $5K a website, so knowing what the industry norm is gets a little complicated. Have you got any specific advice on developing a pricing guideline / strategy?</p>
Jeff Allen
<p>Excellent article Jeffrey! </p>
<p>You mention pricing within Industry norms here:<br />
“Removing the overhead associated with payroll means more of the budget stays in your pocket, enabling you to price your projects competitively, while still within industry norms. (Underpricing is uncool, and clients who knowingly choose below-market-rate vendors tend not to treat those vendors with respect.)”</p>
<p>So how do you go about ascertaining just what the “industry norm” is? I’ve seen sites that list their rates as anywhere from $500 to $5K a website, so knowing what the industry norm is gets a little complicated. Have you got any specific advice on developing a pricing guideline / strategy?</p>