I would at the very least always ask the client who their target audience/s are and what existing research they might have. Sometimes just having this kind of conversation can be very revealing and starts the tone of the project well. You can actually find a lot of free data out there in a relatively short length of time – for example the Census website in the UK or Pew Research Centre in the US. Basing your decisions and discussions on the user or audience can help with the tricky ‘I don’t like yellow’ discussions too.
Emma Boulton
Hi Joe,
I would at the very least always ask the client who their target audience/s are and what existing research they might have. Sometimes just having this kind of conversation can be very revealing and starts the tone of the project well. You can actually find a lot of free data out there in a relatively short length of time – for example the Census website in the UK or Pew Research Centre in the US. Basing your decisions and discussions on the user or audience can help with the tricky ‘I don’t like yellow’ discussions too.
Emma