Matt Curry is Head of e-Commerce for Lovehoney. He’s seen things you wouldn’t believe actually exist let alone are bought online, is not easily embarrassed and has worked in e-commerce for nearly 10 years. Previous to perverting the nation, he sold frozen food to the elderly. He’s a statistician by trade, a perfumer by fancy and a constant delight at parties. You can find him on Twitter @mattycurry
Matt Curry demystifies some of the more complex and powerful reporting functions of Google Analytics from page goals to event tracking and beyond into custom reports and multichannel attribution. With the mounting stress of Christmas, we all need a bit of analysis.
