Emma has been helping clients understand their audiences for the better part of the last 14 years. She cut her research teeth in the brave new world of online advertising, before moving to the Audiences team at the BBC. She’s now the Research Director at Mark Boulton Design and works as part of a small but exceptional team creating great web experiences for clients such as CERN, Al Jazeera and Global Witness. Emma is also the Editor in Chief of indie publisher, Five Simple Steps.
Emma Boulton maintains that better research leads to better design and shows how research can solve common problems during a project’s life cycle. Santa does his research well every year — let’s hope you’ve been good this year…
Emma Boulton doesn’t let a good question about designing and using surveys as part of a project’s research activities go unanswered. Q: Have you been good this year? A: Yes|No. Think carefully. Santa knows the answer.
