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Fantastic article. Itâ€™s so important to know what you are testing. Itâ€™s easy to be distracted from that. With â€œlow resâ€ mock-ups (paper prototypes, etc), itâ€™s easy to make hundreds of variations for each step of the processâ€¦ Youâ€™re generally not testing their ability to click a form widget, but you are probably testing their ability to navigate a new site based on an established workflow. The main versions of the screens are all you should need to conduct that study. A/B testing is also a good idea, especially if youâ€™re asking your audience to change their workflow.