Mathew Porter 13 December 2012 I love this theory and your right, content should be king, however content is not always the sole purpose of a website. Without going off on a tangent I have 2 main points that I think are worth considering. 1 – Always know what the purpose of your site is, what your users / visitors are and what they use and create a site that is fit for the user base and purpose. 2 – Is RWD removing choice from a user? I believe so. Would a mobile site that is responsive to a certain point with the choice for a user to select the full website, which is again responsive to a certain point better? Even I find sites frustrating when I’m forced to view content or less content on a responsive site in some cases. Anyway, always worth a thought.