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  1. Chris

    Thanks for expressing this issue so eloquently. I’ve always felt like something was just “off” with my process. I do a lot of planning and strategy before starting my designs, but you’ve helped me realize that I also need to get some content up front instead of just designing with lorem ipsum.

    I’m going to try your 4 W’s Method on my next project, and then develop as much content as possible before throwing the first pixel of design on the screen.