Rolf Johansson 12 December 2012 This is a great post. When talking with clients, I usually stress that we need to frame information in a way that meets the user/visitor’s ‘point of view’. This discussion is usually when we’re talking about writing content, but the notion of context driving features & experience really enhances this line of thinking. I too am excited about the possibilities at hand, but like you am also a bit worried about the potential downside… if we give people different experiences based on context, there is the potential for designers/developers making bad/wrong assumptions, leading to a worse experience. All-in-all though, I agree that this is how we should be thinking at the outset of projects.