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@Matt Hmmmâ€¦ One thing that always strikes me whenever I learn something new in any field of the web is how it affects my thinking in other areas. So I agree that talent bleed is an asset, not a dilution.
Your article sums up my thoughts well â€” the web is indeed its own medium, and demands the skills and expertise of someone who has a wide breadth of knowledge and experience. It’s a pity we have to call ourselves “Web Designers”, I’m not sure that term really expresses what we do. Unless you take ‘design’ to mean design of everything from code to content strategy.