Bringing Design and Research Closer Together


Comments are ordered by helpfulness, as indicated by you. Help us pick out the gems and discourage asshattery by voting on notable comments.

Got something to add? You can leave a comment below.

  1. David

    Nice article! My take-away message = “Adopt a questioning strategy”.

    Also, Textile-typo alert: the link syntax is backwards. Thought you’d want to fix it.

  2. Philip Morton

    As someone who does research for a living for big clients on big projects, I can appreciate how easy it would be to drop it from small projects, especially given everything else the team would have to do.

    I think the easiest way to understand what you’re missing by not doing research is to realise how many assumptions you’re working on and the risk that these bring. In my experience, assumptions that are not validated in research are the cause of almost all bad design decisions.

    Even if you can’t do any research with users, you should think about the big assumptions, the big questions: What is the role of this website? Who are its users? What are they trying to achieve? What’s important to them? Often these basic assumptions are not known and you should always seek to clarify them, either through research with users or the client.

  3. Isak

    Great article and resource list! See also Tomer Sharon’s <a href=“”>It’s Our Research</a>, an exellent book on the importance of including everyone, and not just the specialist(s), in the research.

  4. Joe

    Very intuitive post. Research is a big need, however, I wonder what advise you might have for the smaller mom and pop company just venturing into designing their first website and are working with a very small budget.

Impress us

Be friendly / use Textile