@Byron – I’m suggesting it’s neither a step nor a separate method, but instead now integral to UX as a whole. And as for it seeming to be a natural concern to UX regardless, we would think so. But omitted from this article were many examples I could have shared of big and small companies failing to make their holistic product/user experience cohesive. (Footnote 1 is one of many examples.)
Cameron Moll
@Byron – I’m suggesting it’s neither a step nor a separate method, but instead now integral to UX as a whole. And as for it seeming to be a natural concern to UX regardless, we would think so. But omitted from this article were many examples I could have shared of big and small companies failing to make their holistic product/user experience cohesive. (Footnote 1 is one of many examples.)