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Bjarni Wark

Thanks for a straight forward, non hyped article on SEO.

In reply to helping Google understand your website content then by having a solid understanding of the use of HTML elements with keyword focus will take your site a long way.

Some of the best results and easy to implement SEO I have seen/practiced over the years is with on-page SEO, applying the basics with keyword focus.

On-page SEO is a good fallback that Google respects.