Justin JB Braun 20 December 2012 This is a fantastic post. It’s jam-packed with practical advice to which that all writers and editors for the web ought to adhere. What’s more, it practices what it preaches. A few things the post didn’t touch on are the content philosophies of avoiding blatant self-promotion, which can fall under your category of Useless, and ensuring content is truthful. Both of those are especially true for corporate blogs and bloggers. No one likes a person who talks about himself too much. No one follows a person who tweets about himself too. Why turn off your audience by being a braggart? Also, the online audience is more savvy than writers anticipate. Embellishment and exaggeration may make content more sensational, but readers can smell a lie at least 160 characters into the piece. Telling the truth in a clever way has much more of an impact than stretching the truth. In conclusion, I love this post for all of its humor and relevance to what I do. Keep it up. Justin Writer Rollins College.