What you want to call yourself all depends upon location too, what is the technological cultural environment you live in, putting aside the world is your client base via the net I still get a lot of my work through word of mouth and actually meet and greet local businesses. In this way of explaining what I do/provide I keep it simple and boiled down to the basics of, yes I makes website and do graghic design (freelance jack-of-all-trade punk). I am fortunate that I have not had to really give myself a title as it has ben a matter of can I do the job.