Nikita Sumeiko 04 December 2009 Thanks Paul! Your article could be a base to look out before starting building a new website. You know, I faced a lot of clients who needed a website without any serious objective. Usually, they say something like this: - “In nowadays every solid organization should have to own a website and we also have to!” - “Everybody have got a website, why don’t we have?!” But is it enough to own one, isn’t it? Of course, it’s not. To my mind, every web developer before starting to build a website to a next client, should organize a small conversation where all the aspects you mentioned could be specified. This would help both the developer to work out purposeful website and the client to think about real objectives and targets he could reach. Thanks again, really helped!