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Now this is a helpful article, and I will definitely be taking these points on board when dealing with clients in future.
I have always believed that it’s a sound idea to educate the clients as much as possible, explaining the advantages compared to the cost.
The only downside is that some clients simply just can not see past the price tag. There has been a number of occasions where, despite my best efforts to explain what they will be getting, they keep referring back to the price quoted on a budget site. You can explain the technology, SEO benefits etc, but sometimes, its all just a matter of price with some people.