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@Scott very good point! The very same site I opted to remove this technique I am also hijacking links for modal/ajax content ;)
WhichÂ reminds me, experimentation leads to innovation far more often than conforming to boring “UX” norms. I’d much rather see articles like this than ones that say “users expect/prefer X” when they’ve never seen the wonders of Y. So I stand somewhat corrected! Though I’m not convinced on this specific technique, Im glad you’ve shared it!