Jennifer Davis 15 December 2011 I really enjoyed your article Relly, particularly the Power Rangers analogy which rung so true. I think the awkward content-conversation is the hardest part. Twitter appears to have embraced the idea that content should be considered at the design/development stage, but in the office environment, there’s still an overwhelming lack of consideration for content in the initial planning stages. In my mind, the challenge comes when you’re trying to convince the person/people in charge that content should inform how the site is built. It’s particularly difficult when 3,000,000* other stakeholders are trying to convince those same people that their idea or asset is the most important thing in the world, ever. Of course, that doesn’t mean we shouldn’t try! Wish me luck. *not actually 3,000,000.