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  1. ali stone

    I spose I would say that this is all well and good but you must consider your client as well as end user and your own interpretation as a designer.

    Clients generally have major pre-conceptions too that are design related. I would love to say that Lloyds bank, Nat West etc are designing what I believe to be unnecessary web 2.0 styled elements (shiny buttons, gradients etc) but then it’s very difficult to argue that with Barclays. Clients will often see the trends and embrace them, their experience is not on the side of originality it is from their personal (usually limited experience).

    Anything outside of what they understand often scares them and you have to be very careful not to alienate a client or make them feel stupid.

    Essentially what I am saying is that be pioneering/push the boundaries but it’s the careful application combined with the understanding that is the key. Like Mike says you should go through your design and subtract anything that offers no benefit in it’s visual communication i.e. what is that ribbon saying to me? Less = More